by MONITOR
FROM time to time the Israeli government complains that its policies are deliberately distorted and misunderstood by its critics. It points out that although it is the only true democracy in the Middle East many of Europe's citizens and some of its governments prefer to take the side of the Palestinians in their disputes with Israel. Just recently, the Israeli government decided to make greater efforts to project the positive side of Israel by means of a new public relations campaign. The fact is, however, that public relations can achieve very little if there is a serious problem about the product it is promoting. For reasons that are apparent to anyone who watches the TV news bulletins regularly, Israel is not an easy sell and its problem is exacerbated by policies that seem to the outside world crude and counter-productive.
PR PROBLEM
30/05/2004 00:00
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