YOUR LETTERS

ADVERTISING
NOW I have to admit to not being an avid TV watcher. However, along with many other people I do watch a reasonable amount of mainstream TV in the UK via SKy. I've read here that there would appear to be an advertisement featuring Rafael Nadal. So far, I've not come across this. This may be pure coincidence.

A channel I very rarely watch is SKy Arts but there was a particular artist on there that I wanted to see. So, on this channel there is an advertisement for the Balearics as a whole island group. No doubt this obscure channel is where the people in charge of tourism see their bulk market. Maybe the Nadal advertisement features on an obscure channel to.

As we are nearly in June I think perhaps the marketing needs a bit of a rethink. It seems at the moment like a bit of a waste of money.

Stuart Allsop
UK