The Balearic tourism industry, concerned at a possible fall in the all-important German market, should not be looking east but across the pond. A new travel survey by a leading travel company says that the Germans are going long haul this year as a result of their improving economic situation. After Majorca the top holiday destination for Germans this year is not Turkey or the north African resorts but the Big Apple, New York. Turkey is more popular but so are Bali and Greece. The German market appears to be spreading its wings and going further afield now that it have more cash in its pockets.

Now, no one in their right mind believes that the German love affair with Majorca is in decline but in the words of Frank Sinatra some wanna wake up in a city that doesn’t sleep (some residents reckon that they can’t sleep during the summer months in the Playa de Palma, but that is another story). If the report is accurate, then Majorca could have a big problem. This island can compete with any place around the world when it comes to sun, beaches and countryside but New York is a different matter. If German tourists were heading to other destinations in the Mediterranean, then the Balearics could rest slightly easier because they could win them back. But long haul is a different matter. Bali is a totally different ball game. All of a sudden the Balearic Islands find they have to compete with the world and not just with the neighbours.

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George / Hace 9 months

Norwegian Air - opened up cheap flights to NY, LA, San Francisco, Miami - they have just added Buenos Aires. All places that allow Air BnB. I never stay in hotels now.

The model the Balearics is following is an Old Model. They will always be busy though as they are busy with the increasing resident market and their friends whom visit. But this does not help in the resorts with the businesses that struggle for customers and then cannot employ staff.

+1-

Richard Pearson / Hace 9 months

Just to confuse matters even more, a Mallorquin friend of mine who owns a successful bar and restaurant, spends at least two months in India whilst he is closed here. When rent and food are, he reckons, less than a tenth of what they are here, then maybe that explains why “it’s not better in winter”.

+5-

keith / Hace 9 months

Nice one TG . I could not agree more . I only wander which proper news paper Jason has been reading . I bet it is the sun .

+3-

Richard Pearson / Hace 9 months

You are probably right, but couldn’t this also be due to that “holidaymakers” can now afford to travel long distances for less money and then stay in Airbnb type places for even less, therefore allowing themselves two or more holidays per year than just the normal one ?

Apparently today’s younger generations prefer to spend their money on experiences rather than buying things, so this is probably one of the reasons that established tourist destinations can’t rely on return custom.

Of course it’s a different matter if one has children at school age, which is maybe the direction Mallorca should be looking when promoting itself.

+1-

TG / Hace 9 months

In recent columns you mention tourist are abandoning Mallorca for Tunisia, Egypt, Croatia, Yugoslavia, Greece, Turkey, other eastern Mediterranean destinations, Mexico and now New York. Why not just list all the countries in the world and get it out of you system. Of course there’s always the moon.

+6-