Palma03/03/2020 10:20
The cancellation of the ITB tourist fair in Berlin because of fears over the coronavirus is a major blow to the Balearics. Hundreds of members of the local tourist industry travel were due to travel to Berlin led by the President of the Balearic government Francina Armengol.
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Very defeatest point of view to say there's nothing to be done but just wait and see. Goodness me, how unenterprising is that? Here's a few: lower the hotel prices and advertise this and the islands to your key markets. ( I've seen nothing on UK TV or media, unlike Turkey which has smothered the airwaves this winter). Scrap or reduce the tourist tax and herald it out loud and clear to all. Create some positive news stories. What's happened to the filming of the Mallorca Files on the island? How about location updates, And what about other cultural events? There are tons here but no one gets to hear much about them because the promotion is generally rubbish, a insular and largely excludes foreigners. Oops! Going negative there but it's fair to say that doing nothing will bring you nothing!
I guess we can all be happy now. We tried to fend off the tourists and shut down the source of our income by prohibiting holiday rentals, restaurant terraces and cruise ship dockings while allowing an army of illegal street vendors to scare away the rest with their aggressive sales tactics and occupation of public spaces. Obviously the strategy hasn't worked well enough since there are still a few naive people who find their way to the islands. But now the help is here: Corona virus!