Phil McAveety, the new CEO of Mallorca-based Iberostar Hotels & Resorts. | Grupo Iberostar

Phil McAveety has been appointed CEO of Mallorca-based Iberostar Hotels & Resorts. This is a newly created position that follows Iberostar's strategic alliance with IHG (InterContinental Hotels Group); he will report directly to the group's CEO, Sabina Fluxà.

McAveety is no stranger to the Fluxà family who own Iberostar. A different branch of the family owns Camper, the Inca-based international footwear brand; he was previously global brand director for Camper.

In the hotel industry, he has served as executive vice president and chief brand officer for Starwood Hotels and Resorts Worldwide; its brands include Sheraton and St. Regis.

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A graduate of Exeter University and of Harvard Business School's advanced management programme, he is a first-generation Irish American; his parents are from County Cavan and County Cork.