By Jason Moore

THERE appears to be light at the end of the tunnel with airlines announcing a whole series of links between Palma and Spain starting next month. It is a clear sign that Majorca could be set for a record holiday season as the trouble in Egypt and Tunisia scare holidaymakers away. After a winter which has seen the number of flights to Britain dramatically reduced, the announcements by key airlines of routes to Majorca is obviously great news.

The fact that there were no direct flights to Scotland this winter from Majorca was a major blow for the island. Hopefully the airlines will see the errors of their ways and decide to operate flights to the island during the winter months. After two years of doom and gloom Majorca has reasons to be cheerful again! Things are starting to pick-up again and the additional flight routes will help all, from hoteliers to estate agents.

What Majorca should do now is launch a major promotion campaign in Britain and ensure that all tourists coming to the island feel special. 2011 will probably go down as the year Majorca turned the corner. It has been long, hard learning curve. If and when the tourists return we must remember that all holidaymakers need to receive a warm welcome.