Miguel Sanz has been the CEO of Spain's tourism agency Turespaña since 2020. In Palma last week for the Spain Tourism Summit 2023, he observed that "the history of the Balearic Islands is a success story in terms of tourism". "Strategies adopted by administrations have hit the nail on the head and been successful in tourism planning."
Majorca tourism
"The history of the Balearics is a success story in terms of tourism"
"We should not compete on price, but on quality"
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