By Humphrey Carter

M AJORCA'S tourist industry has been given two important lifelines this year, but the local tourist industry has to ensure it makes the most of the opportunities. The first has been the knock on effect from the political problems in North Africa and the Middle East and Turkey's decision to cash in on last year's boom and gobble up as much money by putting prices up by 25 percent, outstripping the difference between the value of the Euro against the Pound. The net result has been a huge swing in demand to Spain, in particular here in the Balearics where hotels are now 90 percent full and the Canary Islands. Majorca's second chance to get a commanding grip on the market and ensure this year's “accidental tourists” return next year, is to make the most of the Abta convention.

With some 1'000 travel trade experts coming to the island for anything up to a week, we need to show them the very best the island has to offer and introduce them to Majorca's activities and attractions.

If, due to the financial black hole left behind by the former government in the Ministry for Tourism there is not enough to properly promote Majorca overseas, then the local tourist industry has got to make the most of having the UK market's finest here in Palma to sell the island and make sure those holiday makers who came this year, come back next summer and don't return to our competitors.


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