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Council of Mallorca takes to the London Eye to promote cultural winter tourism

Event based on The Pledge on promoting sustainable practices, supporting the local economy, respecting cultural traditions and protecting the environment.

Jason Moore

The Council of Mallorca team at the World Travel Market in London.

The Council of Mallorca thanks ABTA for its commitment to Mallorca to hold its annual convention in 2025

“For three days Calvia, which has undergone significant investment in the last decade, will become the epicentre of British tourism.”

Humphrey Carter

The Balearics Minister for Toursim, Sport and Culture Jaume Bauzà in London.

Tourist tax will be used to make the Balearics a better place

British market during the first four months of the year was up by over five percent which helps to lengthen the season.

Jason Moore

The Mayor of Calvia, Juan Antonio Amengual with his team in London.

Calvia opens its arms to the British market: “One tourist, one friend”

“It has been fourteen years since ABTA last visited Mallorca. For us, its return is above all a recognition of the work carried out over the last decade by businesses and the administration."

Jason Moore

Julia Simpson with the Bulletin WTM special edition in London this morning.

From the Bulletin to World Tourism boss at the WTM

Before joining British Airways, Julia was senior adviser to Prime Minister Tony Blair.

Jason Moore

The Bulletin and its WTM special is already available in London.

WTM London 2024 is Set to be Biggest to Date

"This year WTM will be the most inspiring three days it’s possible to have in travel."

Humphrey CarterJason Moore

Laura Hamilton has been staying at the Iberostar Selection Albufera Playa while building work continues on her Pollensa town house.

Laura Hamilton: “I’ve always loved Mallorca, I just wished I’d bought here earlier...”

“For an island it offers so much. I love the city of Palma, the architecture, the food, the people and there are amazing vineyards on the island. It’s mountainous, it’s lush, it’s green, the beaches are amazing, it’s family friendly. There’s just so much about it that I’ve always loved and both my children first came here when they were just three weeks old.”

Humphrey Carter

ABTA video

"What is happening in Calvia is really impressive and I’m honoured to be hosting the ABTA convention there"

Lots of Brits go there - Magalluf has been a top destination for many years - but I think the more broader region of Calvia and the changes that they are making is worth showing to the UK industry...

Humphrey Carter

Mayor in Calvia, Juan Antonio Amengual

A Tourist, a friend in Mallorca

The Mayor of Calvia (Magalluf, Palmanova, Santa Ponsa, Illetas, Paguera) says all tourists are more than welcome and looks forward to meeting the Association of British Travel Agents next October.

Majorca Daily Bulletin reporter

The Tramuntana mountains a great place to hike

Hiking and Biking around the Balearics (and lots more)

Each island has its own unique atmosphere, with a variety of happenings throughout the year, attracting visitors from around the world.

Erica Lay

Council of Mallorca heading to the London World Travel Market

“Everyone is on the right track; we just need to improve our messaging”

Discover how Susanna Sciacovelli, Director of Tourism Demand and Hospitality in Mallorca, is transforming the island's tourism industry with a focus on sustainability, accessibility, and community engagement.

Sarah Forge

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