The Balearic tourist industry heads to London this weekend on a mission to inform the world about the changes which are taking place in Magalluf and also to “sell” the tourist tax to the British travel industry. The massive investment which is changing the face of Magalluf will be one of the key issues which the local tourist industry will be pushing at the World Travel Market fair, one of the biggest in the world, which takes place at the Excel centre in east London from tomorrow. The tourist tax will be more difficult to sell. British tour firms have already underlined their opposition to the tax, which could raise an estimated 50 million euros for the Balearic government. Balearic president, Francina Amengol, and the minister for tourism, Biel Barcelo, will be meeting with representatives of the British travel industry. The line from the local authorities is that the tourist tax will make local resorts better, the line from the British travel industry is that any increase in price could hit bookings. On a lighter note, the local authorities have also enlisted the support of British cycling champion, Sir Bradley Wiggins, who will be underlining his love for the island and cycling on Majorca. It should be a very interesting five days and the Bulletin will be there with our bumper World Travel Market special supplement which will be available at the fair and at other key points across London. The London fair will be key for the local tourist industry.