Do I get the impression that the holiday season to beat all holiday seasons hasn't got off to the greatest start? Businesses are already complaining about the lack of tourists and their spending power and it is only the first week in May. A month ago you got the impression that Majorca had everything in its favour and we were heading for a record-breaking holiday period. But as the days go by a certain amount of concern is starting to creep into the holiday industry. Palma is certainly getting the numbers thanks to regular visits from cruise ships but their spending power leaves a lot to be desired, according to some sources. The fall in the value of sterling against the euro and the introduction of the tourist tax has hit the British market. No one is too sure by how much but it will dent the market. Also, there are reports that a growing number of British holidaymakers will stay at home again this summer because of fears over terror attacks. Now, I have no doubt that Majorca will have a good holiday season. But will it be as good as pre-season forecasts suggested? Well probably not. I think the local ministry for tourism should have worked harder on promotion and to underline the joys of Majorca during both the summer and winter months. I think with all the problems in competing resorts in North Africa and the eastern Mediterranean the tourist industry rather sat back and of course there is a danger that tourists could simply go elsewhere.
Holiday season
03/05/2016 00:00
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4 comments
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Don't believe what you hear about tourism from the powers that be, believe what you see with your own eyes on your streets.
A friend of mine who owns and runs a bar / restaurant in Puerto Pollensa, has told me that this April has been the worst for several years.
What a surprise,I don't think,every year you run the record season story and every year the reality turns out to be less than the hype and this year it's compounded by the tourist tax,the continual blaming of tourists on just about everything and the anti-tourist graffiti that has gone all round the world,in the words of Noel Coward:''there are bad times just around the corner'' and you only have yourselves to blame.
Why do we have a Majorca Tourist board? It is only the foreigners that promote the island. The Night Manager is a prime example. Going to trade fairs is a total waste of money ... Their expense accounts would be interesting to look at. Mallorca for the Mallorquins should be their marketing promotion. They want less hire cars ... Interesting that they want to attract a tourist with a higher spending power ... This type rents cars !!! They do not want serviced apartments. You have to laugh at the sheer lack of intelligence from this island. They will always be busy as the island is beautiful however the season really is now only from second week of June to the end of August, so many businesses will struggle as staff are Fijo.