I don't think you can teach Americans much about marketing; they invented it and are very good at it. But in one instance in Mallorca they are missing a trick and it is a costly mistake. American-owned Real Mallorca are now in the Spanish First Division, arguably the best in Europe. Real Mallorca will continue to struggle to fill the Son Moix stadium because they have a limited fan base.
Viewpoint: Real Mallorca
It would mean more revenue for the club which could be invested in new players
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How much are tickets for the games, in the cheap seats of course.