Spain's King Felipe and China's President Xi Jinping

Spain's King Felipe and China's President Xi Jinping.

17-06-2021SUSANA VERA - REUTERS - X01622

I wish the Spanish authorities luck if they want to persuade Chinese, Japanese and South Korean tourists to enjoy a beach holiday on Mallorca! The latest thinking is that Spain should be looking East for new tourism markets. Tourists from these countries already come to Spain...but it is not the bucket and spade Spain but Madrid, Barcelona and Seville.

It is cultural and sightseeing tourism by organised groups who are probably visiting other European cities as well. I remember one Balearic minister for tourism saying that they would be encouraging Chinese and Japanese tourists to stay longer in Spain and perhaps enjoy a brief beach holiday after their sightseeing tour of the mainland.

I take it that the move didn´t prove too successful because I haven´t noticed a big increase in Far Eastern tourism around Palma! There is another problem. There are no direct flights from Palma to Tokyo or Beijing. I do believe that the Balearics should continue to do what they are very good at; welcoming tourists from Northern Europe.

These are certainly our bread and butter markets. Resorts do need to be improved, though. Take the Playa de Palma, one of the biggest holiday resorts in Spain. It needs investment. There are other examples of resorts on the island which also need an injection of cash. It is a pity that the tourist tax cash is not being used solely to improve the resorts. Attracting tourists from far distant lands may be a dream but German and British tourism is a reality.


To be able to write a comment, you have to be registered and be logged in.

* Mandatory fields

john / Hace 7 months

I agree with you up to a point Britbabe. Yes there are lots of Chinese citizens living and working here. But it's a way of life. Generally Chinese or Japanese tourists love visiting cities around the world in guided groups. They absolutely love culture and facts about the places they visit. I have never seen masses of Japanese or Chinese families on beaches while living here. I don't believe beach holidays are at the top of their vacation desires.


Britbabe / Hace 7 months

I don´t understand why you don´t think that Chinese people would enjoy holidays in Mallorca. There are already hundreds, if not thousands, of Chinese already living in Mallorca, most of whom seem to be taking over the various shops as they become vacant. Perhaps they could persuade their relatives to come over for a holiday.


Jimbo / Hace 7 months

Another desperate idea, the Asian communities are informational tourists, they love to visit culture and historical locations. They certainly do not spend loads of money in bars and restaurants and with all the Chinese stores appearing in what appears to be every vacant local of which they are all selling the same items, I really don't think that Asians will come all this way to buy exactly what they can buy locally in their respective countries. Not a great financial idea in my opinion, but a desperate one.