What are the opportunities offered by EU funds? | Horrach Estarellas, Gabriel
Something that irritates me - Restaurant X by Person Y; Hotel A by Company B; Sports Tournament C by Organisation D. It’s the “by” that gets me, and it has ever since this by word first appeared. It’s all marketing. Kudos is added by being by. The one providing the by can elevate his or her status, simply through a by. You will never have heard of this person, but by placing the preposition by in front of the name, he or she automatically becomes someone of significance, even if he or she is not.