The buzz word is sadly cancellations as opposed to holiday reservations.

The buzz word is sadly cancellations as opposed to holiday reservations.

29-12-2021PILAR PELLICER

The Balearic tourist industry is braced for another challenging year and is, for the time being, not holding out on a massive return of foreign tourists, in particular from the two main source markets, the United Kingdom and Germany.

Yes there is a lot of excitement about direct flights from Palma to New York over the summer, but they are hardly going to save the season.

What was telling this week was the announcement by Balearic hoteliers that they are going to embark on a massive campaign to try and woo the domestic Spanish market - again.
Key to this is going to be prices being slashed by as much as 50 percent and, to be honest, in order to get visitors from the mainland flocking to the Balearics, prices do have to be cut and drastically.

Many of my friends on the mainland used to always come over to the Balearics every year.
Now they are married, have families and they gave up coming many years ago, they simply could not afford to come, so they all take their families to the Canary Islands instead.
And it is not just hotels. A friend of mine spent Christmas in Paris and she could not believe how cheap eating out was compared to Palma while I constantly hear from London that Palma is now charging London rates.

Price and health are going to be king more than ever this year, I just hope the Balearics can get the balance right or it could price itself out of the market.

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Peter / Hace 17 days

I find myself in total agreement with your views, Palma has definitely got too big for it's boots and definitely has a case or two of the emperors new clothes going on. The graffiti is appalling, most places are closed and safety seems to be on the decline. Time to wake up and smell the coffee.

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Morgan / Hace 18 days

I just don't get it.

In terms of revenue and bookings, 2021 was amongst the best years we've ever had (our eye popping tax returns are a testament to that). And 2022 is already almost fully booked from March through October. Not one Brit among them, and honestly, there were precious few in past years. Even before the pandemic.

But then, outside of the 2 or 3 British resorts British tourism has never dominated here. We're not in Magaluf or Santa Ponça or Cala Bona. We're in the 3000sq km of uncharted wilderness outside those borders. So, that may explain it.

But it doesn't explain why we're supposed to be desperate for British visitors. We never were before. And aren't now. What's changed?

I just don't get it.

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