I have a rather good idea (well, at least I think so!) to increase winter tourism to Mallorca and at the same help Britain with its costly energy crisis. Why don't local hoteliers offer British pensioners the possibility of coming to Mallorca for the winter at a discount rate?
Winter tourism
“Why don’t local hoteliers organise long-term holiday packages for British pensioners so that they can escape the cold...”
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You wouldn't expect an MDB reporter to have done any research would you?
The resorts close down because there's not enough demand, as Brits tend to overwhelmingly prefer the British resort experience, and generally don't come here unless it can be guaranteed. And the winter isn't a particularly good time to be in a beach resort anyway. If you think the weather's bad in England, wait till you experience a winter gale in Magaluf or Port de Alcudia. It's not pretty. Aside from the weather, the rest of the island doesn't "close up" in winter at all, and the inland hotels and villages do a pretty decent (and growing) winter business, albeit it's overwhelmingly non-british, and caters to non-resort interests such as golf, cycling, equestrian activities, hiking, or just taking a break from the cold North. And the inland weather is generally milder than the coastal areas. So, while it's a lovely idea for British pensioners, the demand probably wouldn't support it. Unless of course, they suddenly were enlightened to the benefits of non-resort experiences. And you'd have to convince airlines to increase routes from Britain too. And that's also probably a bit optimistic. I suppose some clever marketing might have an impact on the awareness, but that costs money, and there's already a far larger and growing market of those that don't need to be converted.