This week I spent a day in Magalluf. It has been years since I spent so much time in the resort and I was very impressed. I would say that it is one of the most modern and well equipped holiday resorts on the island. The amount of money which has been invested is incredible, from new hotels to bars and restaurants. It is nothing like the resort of old. You get the impression that Mallorca and some of its politicins are rather ashamed of Magalluf and ofcourse its reputation. They shouldn´t be. I would say that it could be used as a blueprint for the future of resorts which are indeed of improvement.
Changing resort
It is nothing like the resort of old
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Yes, well, this has been in play since Brexit. It was the catalyst to rethink the concept of the traditional 3 starish British resort, and its future place in Mallorca. Everyone knew they needed to expand the reach of Magaluf beyond the traditional demographic. After all, it has great potential. But not everyone was on board with that idea. Many bars and clubs catering to the demographic seeking the cheapest means of cutting loose on hols were struggling to keep up, and had no interest (or means) to invest in upgrading to attract a different demographic. But Melia and others with the resources, in cooperation with the local government took the unpopular decisions and made the investments. Despite the screaming from the cheap seats. I suspect in a few years, Calvin Beach will become one of the most desirable upscale destinations in Europe. It not only has the potential, but now also has the will.