People walk past an entrance to the Topshop store at the Oxford Street, in London

People walk past an entrance to the Topshop store at the Oxford Street, in London

26-10-2021Hannah Mckay

IKEA, the world's biggest furniture brand, has agreed to buy the iconic former flagship store of British fashion chain Topshop in London's Oxford Circus from the administrators of bankrupt owner Arcadia Group, part of its push to open inner-city outlets.

Krister Mattson, head of the investment arm of Ingka Group which owns most IKEA stores, told Reuters that three floors of the building would be turned into an IKEA store due to open in the summer or autumn of 2023.

IKEA a few years ago tweaked its strategy towards adding inner-city store formats besides its giant out-of-town warehouse stores to reflect changing shopping behaviour.

It opened its first inner-city full-range store in Paris in 2019. Its first centrally located store in London is due to open in the coming months, in the borough of Hammersmith.

"A conditional purchase agreement has been signed to acquire a property at 214 Oxford Street (Oxford Circus) in London," Ingka Investments said in a statement.

"The investment supports the transformation of Ingka Group’s retail business, bringing IKEA closer to customers."

The Oxford Street IKEA store will be the biggest inner-city format store to date, Mattsson said in an interview.

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