This morning the island's tourism authorities, the government and IBATUR, the tourism promotions department, will meet to decide what strategy to adopt in order to halt the slump in bookings to the Balearics and yesterday the president of the Majorcan Tourist Board, Miquel Vicens, said that any last minute promotional campaign should be directed at the Latin market (France and Italy) and not the northern European market, where the majority of people book their holidays more in advance. This morning experts will try to analyse why bookings are down, particularly in the German market and what to do to stop the rot. 50 million pesetas have already been made available, but the government is apparently prepared to invest more money into bolstering the market. Vicens said yesterday that one reason is the recuperation of other Mediterranean destinations, also that the Balearics has reached saturation point. He also said “we are entering a period in which demand for Spain in general is dropping,” but a report released yesterday by the Ministry for the Economy in Madrid, states that the number of tourists visiting Spain during the first four months of this year has risen by 12.2 per cent with 31.4 per cent of the 11.7 million tourists heading to the Canary Islands, 15.8 per cent to Cataluña, 14.3 to Andalucia and 13.2 to the Balearics.


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