This summer 3.4 million British holidaymakers visited the Balearics and despite bookings for summer 2002 being down on last year, Balearic tourism chiefs in London yesterday were told that the market will pick up and bookings for next year will match this summer. The Balearics is still the most popular summer destination in Spain, which attracted a total of six million Britons this summer and, between January and September, 11.3 million British visitors, five per cent more than last year. The positive feedback from the UK travel market at the World Travel Market in London has eased the Balearics' fears for next summer. Seventy per cent of Britons in the Balearics this year were on their fourth or more visit, a clear indication of Britain's loyalty to the region and that British tourists will continue to visit, international crisis or not. Bookings for the Balearics have already started to pick up and the Spanish tourist board is to spend nearly 1'000 million pesetas on a promotional campaign in the UK to help revive the country's main market.


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