British Midland has unveiled the name of its new no-frill airline which will be flying to Palma from East Midlands airport and will take off on March 23. Managing director Tony Davis says he has been delighted by public response and hopes to increase its range of destinations. Mr Davis says: “I am also looking forward to the competition that bmibaby will bring to the East Midlands. Indeed, I fully understand why Go has thrown its toys out of the pram.” He says Go must “cut the rhetoric and put its money where its mouth is”, adding: “Now is the time to tell the people of the East Midlands just when and where they will fly. ”The commitment of bmi has always been clear, and we have never shirked away from competition - a quality that will definitely be inherited by bmibaby.” Chief executive Austin Reid says: “We are committed to providing genuine competition to consumers in a wide range of markets, including the niche market of no–frills travel.” Bmibaby will be flying a dedicated fleet of Boeing 737-300 aircraft to Barcelona, Nice, Palma, Malaga, Faro and Alicante.

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