This weekend the Balearics is heading to London in force to attend the World Travel Market which opens at its new location on Monday morning, with the Mayor of London, Ken Livingston and Queen Rania Al-Abdullah of Jordan presiding over the ceremony. This year, the Balearics will be sharing the ExCeL exhibition centre in the Docklands with 5'000 other exhibitors from over 180 different countries. Among the 16 new exhibitors for the first time, will be Azerbaijan, Algeria, Yemen, Aruba, St Maarten, Monaco, Serbia, Canouan Island and Senegal, all vying with the top destinations for a slice of the global tourism industry. The Balearics' big day is on Tuesday, Balearic Day, and president Francesc Antich, leading the Balearic delegation which will include Tourism Minister Celesti Alomar and director of Ibatur Tiffany Blackman, will be meeting British government tourism chiefs for talks. The four-day event is the most important tourism trade fair and the Balearic hoteliers and tourism industry chiefs will be using the event to try and build and improve relationships with the UK industry, now the Balearics' number one market. The fair will also provide the local tourism sector with a chance to check up on what the competition is doing, the new destinations and what the new trends are in the holiday industry.