Staff reporter
MAJORCAN Hotel Federation boss, Pere Cañellas, said yesterday that the Balearics needs to triple the amount of money spent on promoting the region's tourist industry.

He said that, considering some 10 million tourists come here every year, much greater investment is needed in the region's infrastructure, services and communications “in order for us to remain a world leading destination and maintain our competitive edge.” The hotel federation chief warned that we can not afford to lose our quito of tourists, especially those from the main satellite markets, and he believes that the first step in ensuring that the British and German continue to come in large numbers, if to mount massive publicity campaigns “so that the million of visitors do not forget their close relationship with the islands.” But, while he wants to see stapes taken to protect the summer industry, Cañellas also stressed the need for the golf, hiking and nautical sectors to be given for support and government aid as part of a concerted effort to create an all-year tourist industry.

He said that the Balearics should look to how other regions of Spain have capitalised on their best assets.

Comments

The content of comment is the opinion of users and netizens and not of mallorcadailybulletin.com.

Comments contrary to laws, which are libellous, illegal or harmful to others are not permitted');

mallorcadailybulletin.com - reserves the right to remove any inappropriate comments.

Warning

Please remember that you are responsible for everything that you write and that data which are legally required can be made available to the relevant public authorities and courts; these data being name, email, IP of your computer as well as information accessible through the systems.

* Mandatory fields

Currently there are no comments.