By Humphrey Carter
BRITISH golfers have been flocking to the Balearics this year which, according to the Balearic Association of Golf Courses, is just as well because the increase in the number of golfers from the UK has compensated for the fall in the number coming from Scandinavia.

So far this year, the Balearics has attracted over 100'000 golfers and, after three years in decline, has witnessed a recovery in the German market.
But, despite the fact that the British lead the field by far, president of the golfing association, José Jiménez, called on the regional authorities and institutions to help attract even more British golfers, especially to Majorca. “Every year 800'000 Britons head overseas to play golf,” Jiménez said yesterday. “But only 30'000 come to Majorca and we've got to boost this figure otherwise we're going to suffer,” he added. There are 20 golf courses in Majorca, although five more are in the process of being built.

Jiménez said that the island's golf industry needs better promotion otherwise, the new courses will only serve the existing golfers.
In order for the new courses to survive, Majorca needs more golfers and preferably from overseas.
He said that, on average, golfers spend five or six times more on their holiday than an average tourist and that, he stressed, is why golfers deserve extra care and attention and a major marketing campaign - especially in Britain. “Everybody knows Majorca is a holiday destination in Britain, but they don't know about its wonderful golf courses and facilities ,” he said yesterday.


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