THE International Palma Boat Show, to be held in the exhibition area at Moll Vell from 30 April until 8 May, will have to adopt various changes, such as increasing its floorspace, to avoid serious space problems. This only confirms how successful this year will be, said a spokesperson from the Balearic Fairs and Conferences Organisation.
The Palma Boat Show has so far carried out major advertising and commercial campaigns abroad which have been directed mainly at those professionals in the boating industry. The visitors at the London, Geneva and Dusseldorf Boat Shows were also targeted in the promotion. The coverage of the campaigns has been taken to the most important boating forums in Europe, as well as to boat manufacturing companies and boating service industries. A recent survey was given out and completed by exhibitors who normally attend the Palma Boat Show. The conclusions drawn from this survey, show that these recent promotional campaigns undertaken by the Palma Boat Show, are that all the exhibitors' spaces at this year's show are already full to capacity, and it is highly likely that spaces will become overbooked in the not too distant future.
Before the show gets to this situation, it will be necessary to resolve this issue of the lack of space in the next few weeks. The principal aim is to increase the ground floor space in Moll Vell for the boat show, which will probably mean having more floating space, so that more exhibitors can show their products and services. Another conclusion that has been suggested, is to drop any companies that are not specifically in the boating industry or do not solely offer marine services or products.
THERE are various new events to be held at this year's Palma Boat Show.
They include several informative talks, debating activities and testing of different sporting equipment.
Also, there will be a presentation on some of the new marine projects commencing in the Balearic Islands, for example the new Balearic Islands Ports Association, which will be very shortly responsible for the management of the Port Authority Marinas in the Balearic Islands.
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