THE beach of Palmanova, one of the favourite resorts of British holidaymakers, yesterday received the first Q for Quality' award granted to a Balearic resort.
The award is for the excellence of its services, environment and constant effort to make improvements.
Also taken into consideration was the willingness to take into account the users' opinion before embarking on new reforms.
Palmanova is in the municipality of Calvia, which also controls other top resorts such as Magalluf, Paguera, Santa Ponsa and Illetas, which are all well known to British visitors.
A council spokesman said that the Q for Quality' distinction had been awarded last September, although the actual presentation did not take place until yesterday, outside the tourist information office in Palmanova.
The beach received the award after passing an audit carried out by the Spanish Institute of Quality in Tourism, following guidelines set down by the central government's tourism ministry.
The award will come as a welcome boost to Palmanova after a harsh winter and an early Easter which brought fewer tourists than usual.
Traders in Palmanova and the nearby resorts of Magalluf and Santa Ponsa complained that it was one of the worst winters ever, blaming the town council for lack of interest. They said that the chess tournament held in the autumn had helped, but more events of this type were needed, and they called for a specific Winter in Calvia programme to address the problem.
The traders said that there were plenty of good hotels and attractions such as golf courses, promenades, mountains and the sea, all that was needed was imagination they said earlier this year.
At the STEPS tourism trade fair in London, which is dedicated to Spanish tourism, an increase in bookings was reported, making the outlook brighter for Calvia and its resorts.
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