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AROUND half of the tourism advertising done by the Spanish Institute for Tourism (Turespaña) is for “sun and sea” tourism, although “a large part” of it is dedicated to other segments, such as cultural and town tourism (36.5 percent), sports and nature tourism (10 percent) and business and conference tourism (3.6 percent).

The Spanish Government, in answer to a parliamentary question, said that the efforts of Turespaña to promote cultural and town tourism leaned towards promoting organised trips as well as increasing independent tourist travel.

The Spanish Government added that Turespaña is trying on the one hand to increase the amount of cultural tourist destinations and on the other to increase tourist marketing via the internet.

Another line of promotion taken by Turespaña is the sale of new products, such as nautical tourism, skiing and mountain climbing, golf, and health. This is being done via product clubs and in collaboration with national associations taking part in the offer.

With regard to business and conference tourism, Turespaña is doing promotions aimed at specialist agents and specific departments for corporate travel.

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