Airlines are now obliged to make clear in their advertising the price passengers actually pay - including all taxes and airport charges which are sometimes hidden in the small print or not mentioned at all.
The new EU rules also ban airlines from adding optional additional charges without passengers' express consent.
And different air ticket prices for the same journey booked in different EU countries will also be outlawed.
The latest rules come a year after a 15-country survey co-ordinated by the Commission into misleading advertising and unfair practices on airline ticket websites.
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