PALMA YOU'VE never had it so good, is the message to shoppers in Majorca who want to capitalise on sterling's weakness against the single currency.
With the pound showing almost parity with the euro, on-line shoppers and travellers are snapping up bargains.
The euro has strengthened in value by about 20 percent against the weak UK currency enabling Majorcan shoppers to capitalise on the turmoil in the markets.
Passengers heading back to the UK often have the choice to purchase flights in euros or sterling when they book their seats online with the low-cost airlines. The equality between the two currencies has deterred many passengers from leaving the UK altogether, which keeps the seat prices at a reasonable level for travellers wanting to jet back to the UK for last-minute Christmas shopping.
Seats to London airports this week were as little as 30 euros for a one-way trip.
When back in the UK, a serious bargain hunter could snap up a winter holiday or cruise at giveaway prices because of the exchange anomaly.
A seven-night break in Malta would cost just 170 euros per person over the festive period. Luxury cruises and ski trips priced in sterling are also offering great deals for people wanting to capitalise on the strength of the euro.
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