THE decision by Monarch Airlines to operate six flights per week to Palma from Gatwick and Manchester throughout the winter is already starting to attract the attention of other operators with Cosmos, part of the Monarch Group, having devised a winter programme for Majorca.
Monarch has made it clear to the local tourism authorities, which have corresponded by agreeing to help market the winter flights, that it is determined to make winter tourism in Majorca work.
Cosmos's winter programme is going to be focusing on short city breaks and golfing holidays and has linked up with a number of hotels to cater for their clients.
For example, the Hotel Costa Azul on the Paseo Maritimo in Palma, will be the short city break hotel while golfers will be staying at the Iberostar Royal Cupido where they will be entitled to a number of attractive savings on green fees etc. at the Puntiro Golf Course.
Cosmos head of product and commercial for the Western Mediterranean, Ian Hailes said: We are delighted to be able to introduced Majorca as a winter break destination.
It's the perfect flying time from the UK for a short break and offers quality hotels, restaurants and bars to suit all budgets.
The flights depart Gatwick and Manchester on Thursdays, Saturdays and Sundays and will be operating from November 11 until April which means that Monarch will be flying to Palma all year round. But, as Monarch has made clear in talks with the local authorities and hoteliers, everybody is going to need to get involved and make an effort for Majorca's winter holiday market to finally work properly.
Monarch is in talks with a series of hotels about the winter progranmme, the airline will be flying over 50'000 tourists to Majorca this winter and that, they hope, will be sufficient to encourage more hotels to stay open and sign up to their winter holiday programme.