Palma.—The new logo, which depicts the “m” in Palma as a heart shape, has been designed to market the city as a place of quality which feels deeply about its culture, its history and its gastronomy.

The logo, commissioned by Palma's new Tourism Foundation, set up to promote all-year-round tourism in the city, focuses less on sun, sea and sand holidays but rather on activities that can be enjoyed 365 days of the year.

The Foundation wants to widen the horizons of Palma as a place ideal for long weekend City Breaks, as an ideal hub for sporting activities including those in other parts of the island, as a base for business tourism and as a “get away from it all” destination for those who simply want to rest and recuperate. “To date,” said Isern at the presentation of the new logo yesterday in Palma, the city has been largely associated with sun, sea and sand, but there's so much more to offer than that.” Tourism Councillor Alvaro Gijon said that following the Foundation's commission for a new logo, there were 308 entries “with full international participation” as there were submissions from Germany, Italy, Brazil, Venezuela, Chile, Argentina, Poland and Senegal.

Gijon said that the entries were only marked with an identification number so that the judges knew nothing about the artists - their sex, their profession or nationality. “What was interesting,” said Gijon, “was that the design of the heart in the “m” in the word Palma captured the imagination of all the judges.” A Majorcan company The Atomic Idea were the designers who were awarded 12'000 euros in prize money. The logo will appear on a wide range of tourist merchandise.

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