The tour company Thomas Cook was actively involved along with Thomson First Choice. Ray Linley quality assurance manager of Thomas Cook told the Bulletin: Calvia council initiated this project and we, with Thomson Holidays, helped them out because we're part of FTO and this week is make holidays greener week', so we joined together to make this an initiative for cleaning Calvia's beaches. We've also been distributing leaflets and the campaign's called SOS Calvia which is Save Our Shoreline'. Many of our reps gave up their day off to join in the clean up. The sixteen strong group worked for four hours during the morning collecting 800 kilos of debris, mostly bottles that the reps, some of who are proficient divers, dredged from the sea bed. The volunteers were fortified by refreshments kindly donated by Eastenders Bar in Magalluf.
The project was a terrific joint effort from the major tour companies on the island, they along with Calvia Council are actively helping educate both tourists and residents to keep Majorca tidy.