SunVelo, based in Monmouth, has been founded by cyclists for cyclists.
As a result of the venture, two full-time and two part-time jobs have been created.
Company founder David Harwood said: There's no doubt that interest in cycling has never been greater, especially after our success in the Tour de France and the Olympics and Paralympics, which is why we have started SunVelo. Our business revolves around cycle training and holidays for the experienced as well as more leisurely cycling tourists.
Fantastic We have focused on Majorca as it's a fantastic destination for cycling. The roads and landscapes are already popular with international cycling stars that go there to train for major competitions; while the sunshine and climate is unbeatable. Among the group ride leaders at SunVelo's training camps and holidays is business partner Alastair Irvine, a highly experienced racing cyclist from Northern Ireland with several Commonwealth Games medals to his name. Harwood added: By bringing together great cycling expertise, knowledge of Majorca's roads and country lanes and four star hotel accommodation, we believe we have put together superb rides for UK and Irish based cyclists to experience and enjoy. Bradley Wiggins
SunVelo's rides have been designed to meet three distinct audiences: touring cyclists looking for a relaxing holiday; cyclists keen on entering sportive and charity bike rides looking to build their strength and stamina, and racing cyclists and triathletes looking to enhance their training in a top-class location.
SunVelo started trading last month and becomes fully operational this October.
Since Bradley Wiggins won the Tour de France, after having carried out the majority of his training here in Majorca, the island has caught the eye of the European cycle industry with features having been written about what the island has to offer cyclists appearing in British cycling trade magazines and national newspapers.