The survey found that while consumers see holidays as a spending priority they also believe trips are an area where they will be able to reduce their expenditure.
The 55 and over age group are most positive about spending on holidays next year, with it being their main spending priority.
For the 18-34 age group their main priority is saving for a new home and credit card or loan repayments, and the 35-54 age group cite mortgage repayments, credit card or loan repayments and home improvements as their spending priority.
Less on dining out
For all age groups, over the next 12 months, those surveyed are more likely to spend less on dining out, takeaways and clothing, shoes and accessories rather than cut down on their main holiday or short breaks.
David Trunkfield, partner at PwC, said: The elderly and retired are the most positive about spending on holidays next year. Consumers have also eased back a little from some of the more radical coping strategies' they have adopted to reduce holiday spending over the past three years. The poor British summer is also likely to encourage increased foreign holidays, which remain some way below their pre-recession peak. The average numbers of holidays taken remains around 20% below what respondents see as normal whilst a third report not taking a holiday at all, he added.