It has been described as a unique new ITV2 documentary series following goings-on at the infamous holiday resort of Magalluf.
In each of the 6x60-minute self-contained episodes The Magaluf Weekender follows a different group of 18-24 year-olds as they head out to the resort to party away a long weekend of their lives.
For some, it is their first holiday without their parents and captures the reality of their new-found independence and all the layers of bravado, insecurity and raging hormones that go with it.
In addition to the holidaymakers, the series follows four characterful resort reps throughout the series as their lives intertwine.
The Magaluf Weekender incorporates a fresh approach to the structured reality format, combining fixed rig filming with casting its contributors, but will not be scripted. Production have decked out the resort hotel with fixed rig cameras from reception to the bar, pool and bedrooms of holiday-makers so that everything that happens on the trip can be recorded.
The footage will let viewers discover what makes these young adults tick as the absence of a crew results in cameras capturing unguarded moments ranging from funny to touching and everything in between.
The Magaluf Weekender is produced by Twofour. Series Director is Alex Kohler, Series Producer is Kate Bates and Executive Producer is Carolyn Payne.
Carolyn Payne, Executive Producer says: The way we shot the show so unobtrusively with the fixed rig means that we got incredibly unguarded and honest material. Viewers can expect to see courtships and relationships between young adults like never before. First holiday
Katy Thorogood, Factual and Daytime Commissioning Editor says: Everyone remembers that first holiday away with your mates. You're on the cusp of adulthood but still a kid inside and trying to hide it. This series will capture all those excruciating, funny and tender moments. For the sake of Magalluf and Calvia as a whole, this series could cause further damage to the resort's image after a year of scathing attacks in the press and on line prompted by assaults by prostitutes, violent fights, more balcony falls and drivers careering through thousands of revellers along Punta Ballena on two occasions.
At the World Travel Market top of the list of questions put to the Balearic delegation, led by President Jose Ramon Bauza, by leading tour operator bosses was what are the authorities going to do about stepping up security in Magalluf?
But, while the forthcoming TV programmes may show Magalluf in a poor light, they could ironically attract youngsters looking for fun to the resort where last summer, anything went.