53 -year old Butler was appointed yesterday by the Ministry for Industry, Energy and Tourism, José Manuel Soria to head up promotion in Spain and overseas. He will be succeeding Valencia's Antonio Bernabé.
Butler has a long experience in Spanish Tourist Administration as apart from the directorship of Spanish Tourism Administration in Germany, he has held similar positions in Colombia, Venezuela, the Dominican Republic and the South eastern United States. Claiming a portfolio as International Relations Director for Spain's Tourism Offices, he was also Director of Tourism at the Spanish Embassy in London between 1999 and 2004. With a doctorate in naval engineering, Butler has written several books on the cruise industry and contributed to Horizonte 2020 Spain's long term tourism plan.