Palma de Majorca.—75 percent of traders said that despite the Christmas season, December had been a worse month for them than it had been in 2010.
Some 21 percent taking part in Majorca's small to medium-sized business association's (Pimeco) monthly survey said that takings hadn't changed a great deal since December last year, and just 4 percent said that business had improved. Research by the association was carried out amongst clothes, shoes and accessory retailers.

However, the picture was slightly different when the same traders were asked how December business compared with takings for November last year; 28 percent said it had been better, 55percent said that it had been much the same and 17 percent said it was even worse.

Results from Pimeco's findings showed that December trade appeared to have been better for businesses in Palma, 36 percent of whom said takings had been higher last month than in November, whilst just 20 percent of those in outlying areas of the island said the same. In terms of overall activity (sales figures and number of clients) retailers taking part in the survey gave December 2011 4.6 out of 10, a whole percentage point higher than the assessment for November (3.6) and one point above the annual average of 4.5 But compared with ratings given by Pimeco members for December 2010 (5.1), last month had slipped 5 decimal places.
The downward trend, said business association analysts yesterday, points to a slump in the order of 9.8 percent.
Pimeco said that the results for December amongst retailers on Majorca merely confirmed that 2011 had been a “wretched” year.


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