Palma de Majorca.The aim of the extended opening hours, said Palma's Commerce director César Pacheco and Boat Show Director Chema Sans yesterday, is to link up with the wider culture and entertainment that Palma has to offer.
We're planning activities such as concerts, food tasting, cultural festivals and product presentations to coincide with the boat show, said Pacheco.
European recognition
Both Pacheco and Sans highlighted the fact that the Palma International Boat Show is a long-established event with a European-wide reputation, and is a money-spinner in its own right.
Pacheco said that at a time of austerity measures and what he described as financial adjustments, the Palma International Boat Show provides the best bargains in Europe and 80 percent of visitors repeat their annual visits.
The exhibition will take up the same space on the Moll Vell in Palma as it did last year, covering some 40'000 square metres of which 12'000 are on land and the remainder marine-based, confirmed Sans.
He reported that last year, the Boat Show had 108 exhibitors and was visited by 30'000 people during the nine-day event. Pacheco said that the present Partido Popular government is a firm supporter of fairs and exhibitions and will work towards staging the maximum amount of events to promote the Islands.
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