THE Association of British Travel Agents (ABTA) said yesterday that Majorcan hoteliers had quite rightly failed to pass on the 20 percent increase in the value of the euro to their customers. They could have easily put up their prices especially with the lower value of sterling, but they haven´t which is good news for the industry here, said Sean Tipton, spokesperson for ABTA.
As a direct result Majorca is still the Number One holiday destination for the British this summer. But Tipton warned that the brave act by hoteliers must be followed by other members of the industry, especially the bars and restaurants. The last thing the island needs at the moment, especially with the unfavourable rate of exchange, is big increases in resort costs. British tourists will want value for money this year, above all, he said.