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Santa Cruz de Tenerife.—A joint tourism conference will be held today in Santa Cruz de Tenerife attended by industry representatives from both the Balearic and the Canary Islands, regional governments confirmed yesterday.

The aim of the conference which will be attended by Balearic President José Ramón Bauzà, a spokesman said, is for the two regions to “compare notes” and exchange strategy in a sector which is of key importance to the economies of both sets of Islands.

Specific agenda items at today's meeting will be reform and renewal in the tourism sector to conform to changing regional laws governing the industry, the improvement of airport facilities through the use of airport taxes, overseas promotion, and the participation of the regions in the future of the presently nationally owned Spanish Airports Authority.