The Council wants the office to become a platform to give local businesses a foothold in the lucrative American market.
It is a pilot programme, as the initial contract with the Florida company is for one year, with the possibility of renewing it if it proves to be successful. Miquel Angel Flaquer, who is head of the Council's finance department, admitted yesterday that it is the Balearic government, not the Council of Majorca, which has the responsibility of promoting local products. But he denied that the Council wanted to enter into competition with the government. It is only a pilot scheme which will be expanded if it bears fruits, he said.
He added that his department wanted to complement the government's work, which centres on trips to countries where local products are to be promoted.
Thanks to the Miami office, companies will be able to contact it directly to find distribution channels in the US and South American countries.
Flaquer added that local products are already well known in the Peninsula and the European Union, but America is an unknown factor.
Products which will be promoted at the office will include olive oil, wine, marmalades, glass, ceramics and jewellery.
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