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Palma.—The initial reaction from the tourist industry in Magalluf was that the programme went too far and did not show a balanced image of the resort. Calvia Council went as far as lodging an official complaint with the BBC3 for failing to have stuck to the original programme script.

But, that is all water under the bridge now because the programme, watched by three quarters of a million people, did bring a number of very sensitive and important issues to the surface.

Very positive
And yesterday, the Mayor and the Deputy Mayor responsible for the Police, Councilor for International Relations, Angie Guerrero, and a selection of representatives from the tourism and leisure sectors. as well as bar and night club owners, hoteliers and taxi drivers met for the first time to discuss what the burning issues are and how they can be tackled in time for this coming summer season. “We discussed the way forward in depth, in terms of quality and safety, customer profile, youth and the strip, and promotion. There will be further meetings, but this was a great start in which we identified a common ground, in that we all want a longer season and a quality product,” Guerrero said. “The positives were that we have an excellent product that we all want the same for Calvià as a whole and the Town Hall, driven by the Mayor, is keen to work hand-in-hand with all the relevant sectors to maintain the good stuff and manage any problem areas better. “ There was a very positive feeling around and willingness to cooperate,” she added. The behaviour of hundreds of young British holiday makers featured on the documentary caused widespread outrage and while some bar owners tried to come to the defense of those involved, on the whole the general feeling was that things have got out of control in Magalluf and that proactive action has got to be taken to prevent people coming here for some fun and going home dead.

Over the coming months more meetings will be held and the council is confident it will achieve its goal in time for the summer.