Private sector targets the Balearics

With nearly half of the private investment being made into Spain's tourist industry and infrastructure being pumped into the Balearics, Bauza proclaimed that the region is “moving in the right direction.” Bauza said that the region's strategy to attract and encourage more public/private sector ventures is clearly working and therefore the government will continue working hard to promote joint projects in the tourist industry. “If we can maximise our joint forces then we can reestablish ourselves as a global leader in the tourism market,” the President said. “This is what we're working on here at Fitur, it's the message we took to London at the end of last year and will be the one we'll be taking to Berlin and Moscow over the course of this year,” he added. “At the same time, we're going to continue pushing the Balearics as a quality destination which offers a vast variety of attractions and activities all year round. We're going to be promoting nature tourism, the nautical industry, golf, ecological tourism, the local wine industry and gastronomy, weekend breaks and obviously sun and sea,” he added. “We have so much to offer we can match any holiday destination in the world and that is our target. “We've received a very positive welcome this year at Fitur, especially from the international markets which, in the case of the UK in particular, are already selling record numbers of holidays to the Balearics for this year.”