Palma.—The Mayor of Palma, Mateu Isern, said yesterday that he has been given the full backing of the Ministry for Tourism, Commerce and Industry in Madrid to seriously convert the Majorcan capital into a 365 destination offering visitors wealth of cultural and gastronomic experiences as well as sun and sea.

Isern announced Madrid's support for the city council's plan after a meeting with the Secretary of State for Tourism Isabel Borrego, at the Fitura travel trade fair in Madrid yesterday morning.

Isern said that transforming Palma into an all-year destination is a “fundamental” objective for his team which is determined to decentralise the tourist season. “Decentralisation is a word we so often use but never put into practice. But this time it will become a reality,” Isern underlined.
The Secretary of State for Tourism has put all of Spain's global tourist offices and boards at the disposition of Palma in order to help promotion and marketing. “This is an ambitious plan which we can realise,” Isern said.
Borrega said that while Spain may well be a world leading beach destination “we have so much more to offer from culture to festivals and shopping and Palma offers all that and we need to helping to promote this,” she said.