By Staff Reporter

PALMA
HOLIDAYING Britons are expected to be on their best bahaviour in Majorca this summer as they ditch their ‘sex on the beach' image to expand their horizons with culture and sightseeing.

A survey conducted by the Association of British Travel Agents (ABTA) revealed that sampling local food and customs scored above sex in a study into the things people value most about their annual summer holiday.

The vast majority of people surveyed valued the opportunity to get away from everyday worries as the prime holiday attraction.
Just five percent chose sex with a partner as the main priority of going on holiday, while almost 20 percent voted for meeting new people and gaining life experiences in different cultures.