By Humphrey Carter BRITISH holidaymakers in the Balearics this year are going to get less for their money if the pound remains under pressure and continues to fall in value against the euro. Yesterday the Banca March's exchange rate in Palma was 70.2 pence to the euro, an all time low for the pound and when trading opened in London yesterday, the pound fell to a four-year-low, only to recover to 70 pence (69.9) against the euro. The weaker pound may be good news for UK manufacturers and British residents returning home, but it is not good news for Britons coming to the Balearics this year. Analysts in London were warning last night that the pound could tumble further and breaching the 70p against the euro appeared to have been a significant bench mark. For the thousands of loyal British tourists who come back to the Balearics year after year, at the present rate of exchange, they are going to find themselves five pence worse off in the euro. What is more, British visitors will now be paying a higher tourist tax. Just three months ago, in mid November, Sterling was 65 pence against the euro and coupled with the 3.6 per cent regional rate of inflation, British tourists are not going to be getting the value for money they enjoyed last year with the strong pound. In fact, it was the strong pound which was singled out by Balearic tourism chiefs for propping up the British tourist market last year in the Balearics and in the long run, saving the season for the whole region. On the other hand, the single currency made prices much more transparent for euro zone visitors, in particular the Germans, who suddenly started complaining that a pint of beer in Munich was cheaper than in Palma. Hence they went on holiday somewhere cheaper and preferably not in the euro zone, such as Turkey, where they got value for their money. Should the value of the euro and the pound continue to creep closer to the one-to-one mark, British summer sun seekers may just start taking a leaf out of Germany's book.