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INCA INCA Town Council are launching a tourist campaign to attract visitors to hiking and horse riding routes in the Tramuntana mountains. Tourism Councillor, Felip Jerez, said yesterday: “In Inca, we've got the wonderful Tramuntana mountains on our doorstep. They are a perfect place to promote different sporting attractions for tourists who are looking for something different on Majorca other than sun sea and sand.” Trekking, cycling and horse riding routes would form the backbone of the alternative attractions. Plans are afoot to establish cycle paths which would interconnect with ones already established in the Tramuntana by the Balearic government. Such routes, said Jerez, are ideal for people to get to know the landscape and the cultural heritage of the mountain region. Exploring the hills on horseback is forecast to be in demand by visitors as is a relatively new sport, “Nordic Walking”, where trekkers use Alpine-style walking sticks to boost cross country hiking. As Inca is on the threshold of the Tramuntana mountains, the local council wants to set up clearly signposted routes which depart from the city and return to it. The sporting tourism, he added, will be complemented by opening up means to explore the historic and gastronomic features of the Tramuntana, with options to buy local produce along the way. “We want to be the gateway to the alternative Majorca,” Jerez said.