DELEGATES at the first Passenger Shipping Association Retail Agents Scheme UK Cruise Convention this week will hear how the European cruise market is developing from the perspective of the US, into the world's largest cruise market.

Europe is just starting out on the road to developing a mature cruise market driven by the same kind of focus on supply and marketing of product that has underpinned the US market for three decades and the sector this side of the Atlantic could see even greater successes for cruise than the United States, according to experts attending the convention, because of the greater amount of disposable income and holiday entitlement of Europe customers.