Halifax, which merged with the Bank of Scotland in September of 2001 and is now the UK's largest mortgage and savings provider, will officially open its Santa Ponsa branch on June 9 with the primary aim of catering for British residents on the island by offering the same high standards of care which many of its customers in the UK have come to expect. Banco Halifax Hispania was set up in 1993 and one of its main markets has been, and is, the British expatriate market (residents and non-residents) in Spain. The director general of Banco Halifax, Alejandro García Balcones, said yesterday that the Calvia office is going to be the first of many in the Balearics and that the primary objective is to be the bank of the English in Spain. Banco Halifax Hispania's operations in Spain include branches in Madrid, Barcelona, Seville, Málaga, Marbella, Benalmádena, Fuengirola, Torrox, Denia, Torrevieja, Calpe, Los Alcázares, Macarrón and Playa Flamenca. Apart from the new Majorca office, the bank will also be opening offices in Mijas and Guadalmina over the next few months. The Halifax is one of Britain's most popular banks and brand names: one in three Britons bank with the Halifax and one in six have a Halifax mortgage. The Spanish subsidiary has been able to build on its strong market image and currently has over 46'000 clients, all of whom are attended in their own language and offered a wide range of services helpful to Britons living in Spain.
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