THE Balearic Minister for Tourism, Miguel Nadal, yesterday confirmed that the Spanish tourism industry's huge investment in promoting late deals for this summer season, as reported by the Bulletin on Saturday, is starting to already show signs of having a positive effect on holiday sales.
The Minister told delegates attending a conference organised by the International Academy for Tourism Studies at the Meliá Victoria Congress Centre in Palma yesterday, that the current tourist season is evolving moderately satisfactorily.
This is because of the recent surge in late bookings in the satellite markets like the UK and Germany and because of the deals hoteliers are offering.
Nadal went on to claim that, despite the continuing economic crisis gripping Europe, the Balearics can be moderately optimistic about the summer season. However, he did warn that the late surge in bookings is not going to be experienced by all of the islands. But the general situation is not as dire as we expected. Nadal said that May's tourism figures for the Balearics gave clear indications of an upturn in the region's fortunes. But, we're not going to resolve the problems overnight. We've got to carefully analyse the situation - look at what the other, newer destinations are offering and act accordingly.